According to the 2013 Charitable Giving Report, more than one-third (33.6%) of overall charitable giving happens in the last three months of the year, with the highest percentage (17.5%) coming in December. However, nonprofits don’t have to rely on just year-end giving. As evidenced by giving days like #GivingTuesday and end-of-fiscal year campaigns in June, there are other ways nonprofits can drive donor behavior by shifting their fundraising strategies. This trend continues to support the belief that nonprofit organizations can diversify their giving across the calendar year with the right amount of focus.
Check out the interactive infographic that highlights some of the most important findings and trends from the report and download the report to learn how your organization can drive donor behavior by shifting their fundraising strategies. Please include attribution to http://www.blackbaud.com with this graphic.
Key observations from the 2013 Charitable Giving Report:
- Overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%. [Tweet it]
- Online giving accounted for 6.4% of all charitable giving in 2013. [Tweet it]
- Large nonprofits had the greatest increase in overall charitable giving in 2013. [Tweet it]
- Small nonprofits grew their online giving the most in 2013. [Tweet it]
- International affairs organizations grew the most in overall charitable giving. [Tweet it]
- Faith-based nonprofits had the biggest increase in online giving. [Tweet it]
- More than one-third of overall charitable giving happens in the last three months of the year. [Tweet it]
- The largest percentage of charitable giving comes in December. [Tweet it]
The preceding is a guest post by Steve MacLaughlin, the Director of the Idea Lab at Blackbaud, where they leverage the company’s expertise, information, and technology to accelerate bringing new solutions to the nonprofit sector. Steve has spent more than 15 years building successful online initiatives with for-profit and nonprofit organizations across the world. Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets.