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How to Attract More Volunteers with a Better Web Page

If you have struggled to engage enough volunteers to sustain your mission, it may be time to refresh your technology. More and more, volunteers use the web to research and find opportunities to serve. Unfortunately, many causes have not upgraded their digital online communications to keep pace.

A simple, but effective, way to boost your volunteer recruitment results is to improve how you feature volunteer opportunities on your website, specifically by creating a focused landing page devoted entirely to attracting new volunteers.


The GuideStar Blog Posts You Read Most in 2017

Earlier this month, we published a list of the GuideStar Newsletter articles subscribers read most last year. Today, we're looking at the GuideStar Blog posts that caught your attention. Because the first 8 were also in the newsletter top 10, we're extending this list to 15 posts.


Why We’re Excited to Launch Our Next Generation APIs Today

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My first nonprofit job was in 1996 as a door-to-door canvasser to raise money for the Florida Public Interest Research Group. It was hard and felt like a crapshoot. But it taught me the value of perseverance and not taking no for an answer. I canvassed for six summers in my teens and twenties, all the while knowing there had to be a more efficient way to reach our potential supporters. We were a kick-ass group and we knew that the right people would support us when we found them. 


NPO Leaders: This Is So Worth 25 Minutes of Your Time

As nonprofit leaders, we have a responsibility to show the country what’s working and what’s at stake on the frontlines of America’s most vulnerable communities. But social-sector hard data is sparse at best, and real-time data is even rarer. The longer our sector remains an outlier in a data-driven world, the greater the opportunity cost—and the greater the risk that others will inappropriately use what numbers there are to justify budget cuts and other misguided decisions.


6 Back to School Lessons To Boost Your Online Fundraising

The holidays are over, and kids and college students are packing up book bags and suitcases and heading off to their respective halls of knowledge to learn about the Pythagorean theorem and the significance of metaphors in 18th-century British literature.

But what about you? What do you want to learn more about this semester?

There are any number of fantastic courses available, but the best place to start is right here.

In this article, we’ll cover ways nonprofits can improve their online fundraising. With online fundraising on the rise, it’s more important than ever for nonprofits to continue to improve their giving methods and outreach strategies.


A Surefire Way to Help Your Executive Director Complete Fundraising Tasks

A Surefire Way to Help Your Executive Director Complete Fundraising TasksHave trouble getting your executive director to make their calls and schedule appointments with major donors? You’re not alone.

Executive Directors Often Mean Well, But ...

The other day, I spoke with Marlene, a campaign director, whose executive director is wonderful in most every way, except—and it’s a big exception—that he had trouble actually getting around to the critical major gift calls he had to make for their campaign.


The Robots Have Arrived: How Nonprofits Can Make Sure They Save Rather Than Kill Us

Imagine your best friend Holly is in a horrible car accident and tragically dies. As grief overwhelms you and tears run down your cheeks, you pull out your smartphone. You send Holly a text telling her how much you miss her. Within seconds she responds with a funny cat meme—just like she always did. You start to laugh. After many more back and forth texts it feels like Holly is still alive. Or is she.

This isn’t a plot line from Black Mirror or an updated episode of the Twilight Zone. This technology exists today. It’s called AI, or artificial intelligence, and it is used to program chatbots.


Donor Advised Funds—The Most Efficient Way to Channel Funds for Social Good

The following article is cross-posted from Alliance magazine blog. Based out of the UK, Alliance magazine is the leading global magazine on philanthropy and social investment.

Donor advised funds (DAFs) are a growing segment of philanthropy.

On the other side of the Atlantic, DAFs have been in existence since the 1930s and have combined assets of more than $80bn in assets under management. They have attracted high profile donors including Mark Zuckerberg and Priscilla Chan who gave away $1bn worth of Facebook shares to the Silicon Valley Community Foundation.


5 Smart Questions to Ask When Buying Nonprofit Software

As nonprofits grow, they quickly realize that Excel spreadsheets and basic, nonprofit-nonspecific software solutions simply don’t cut it. Instead of focusing on strategy and fundraising, nonprofit staff spend valuable time on administrative tasks or, worse, resolving problems caused by disorganization.


4 Ways Matching Gift Tools Can Help You Raise More Funds

As a nonprofit professional, you’re probably well aware of the benefits of matching gifts and may know a few techniques for how to encourage donors to submit a request.