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Earning a GuideStar Seal of Transparency Pays Off—Gold and Platinum Seal Holders Received the Most Donations in 2017

Yesterday, we looked at the growth in donations made through the GuideStar website in 2017. Today we’re examining the impact having a GuideStar Seal of Transparency and mission had on these gifts.


2017 Giving on GuideStar Up 200%—Activate Your GuideStar Donate Button Now

What would you say if someone told you:

  • there’s a place where the number of charities receiving donations grew 200 percent in one year;
  • the number of donations in that place increased 150 percent over the same year;
  • the amount of money donated in that place doubled during that year; and
  • just a few minutes of your time could enable your organization to take advantage of these developments—for free?

Keeping Your Nonprofit’s Content On Brand

If you’re in charge of your nonprofit’s marketing, you probably struggle with the need to produce content consistently and to adapt to new trends and algorithms. Whether you’re creating email campaigns, new social media content, blogs, or use cases, content is a huge part of your organization’s continuing success.

No matter the size of your nonprofit, it’s important that everything you create and share always leads potential (and current) donors back to your cause and the services your organization provides. This is where—as marketing professionals call it—being “on brand” comes in handy.


Is This the Reason You Aren’t Raising Major Gifts?

All nonprofits want to excel at major gifts fundraising. Or don’t they?

In my 30 years in major gifts fundraising, I have seen familiar roadblocks get thrown up to keep money from flowing into the organization.


Five Options for Nonprofit Board Orientation

Joining a board without a proper welcome and relevant education is like landing in a foreign country without a map or any knowledge of the local language and customs.


Kick Off Your 2018 Fundraising with a Bang Using Peer-to-Peer Fundraising

Make 2018 your best fundraising year yet by getting started with Peer-to-Peer fundraising. Peer-to-Peer offers your nonprofit a way to keep donors engaged and raise money all year long. Last year, over one-third of online donations came via Peer-to-Peer fundraising. Plus, new studies show that donors of every age group say they’re willing to fundraise for nonprofits via Peer-to-Peer, with over 90 percent of Gen Xers and Millennials reporting a willingness, and almost 80 percent of Baby Boomers saying the same. So kick off your 2018 fundraising with a bang by getting started with Peer-to-Peer. Here’s how.


Merchant Account vs. Aggregator: What Is Best for Your Nonprofit Organization?

Merchant Account vs. Aggregator: What Is Best for Your Nonprofit Organization?If your organization has decided to start accepting donations through your website, you’re now facing some important decisions about how to set that up. A review of the donations landscape will reveal that you could go with a merchant account or an aggregator account to process the contributions. What’s the difference, and how do you decide between them?


6 Tips for Nonprofits to Combat Digital Distraction and Improve Productivity

Ever hear of something called “Nomophobia? The word itself is an abbreviation for  “no-mobile-phone-phobia and refers to the anxiety you feel when you don’t have your mobile phone handy or have a signal. It is one of a growing number of “digital diseases” that can cause painful physical symptoms as well as mental health issues that ultimately make you less productive, depressed, and sick.


Fundraising in the Era of the New Tax Law

Tax benefits are icing on the philanthropy cake. What to do when the icing is melting?

First, the good news.

The sky is not falling.


We Need to Change Our Unhealthy Attitude about Email before Civilization Collapses

If you are like me, your email inbox is an overflowing compost pile of festering guilt and existential despair. I get between 150 to 200 emails per day. Sure, half of them are stupid (although, can we really call a discussion thread focused on Netflix’ breathtaking animated series Castlevania stupid?) But that still leaves 75 to 100 messages that actually need a response or some type of action. It’s impossible to get through all of them. Then they multiply, including the “Did you get my last email?” and “Hey, just following up on the email I sent last week” and “The team noticed you’ve been tearing out your hair and cussing a lot lately when opening your laptop. Are you OK?”

No, I’m not OK. You’re not OK! None of us are OK, OK?! Email is out of control!