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Enchantment: Resisting Guy Kawasaki Is Futile


The Social Media for Nonprofit Conference series kicked off in San Francisco in War Memorial Green Room with support from Microsoft. The conference shared practical tips and tools with expert speakers including, JD Lasica, Social Brite, Susan Gordon of, Jonah Sachs of Free Range Studios, Charles Porch of Facebook, Susan Tenby of TechSoup Global and Kellie McElhaney, founding faculty director of the Center for Responsible Business at the Haas School of Business at UC Berkeley.

The highlight was the morning keynote by Guy Kawasaki whose keynote shared ten principles about how to enchant people based on his new book, Enchantment. What’s not to like about Guy? He is an amazing speaker, great stories, beautiful visuals, funny, and a mix of solid principles and practical information. One can always learn so much for watching a good speaker!

Each speaker had a plethora of practical tips and resources, that I decided to capture some of the best nuggits. Here they are:

Guy Kawaski:

Facebook is picture economy, while Twitter is a link economy. Makes me wonder what type of economy Google Plus will be once get beyond the early adopter beta stage? The small circle economy?

He uses a Twitter monitoring tool called “Hibari” although it is just for Mac because it filters well.

“Always Be Cropping” – a very practical point for being enchanting with photos that stand out in social streams – and to mindful of good composition – which requires cropping. Here’s some other suggestions and tips for enchanting photos.

Charles Porch, Facebook

Be strategic about cross linking and collaborating with other organizations on Facebook by using tagging, page favorites, and participating. Here’s some more tips.

Susan Gordon, Causes

Bring the big donor experience to every donor – saying thank you, acknowledging them, engaging with them

If you use the new integrated Causes landing tab with your Facebook Page, you also need a communications strategy to go along with it. Here’s more.

Susan Tenby, TechSoup

Susan had the best line of the all event.

Hashtags can lead you to great communities and conversations – discover, search, monitor and participate in the ones that are relevant.

JD Lasica, SocialBrite

JD gave an amazing presentation packed full of practical and useful tips and tools. Even better, as he said, it was Christmas in June – he created a page with all his handouts here.

I gave the end of the day “un keynote,” a chance to put into practice what I learned from Heather Gold. As you can imagine, the conference blahs start to hit after a day of taking in some much fabulous information. So, I started with an energizer by making everyone do the chicken dance.

(I also used a measurement – before we started moving, I asked how many people on scale were exhausted and ready for the after party or a nap? I asked the same question after we did the energizer and the number of people who self-reported exhausted by a show of hands went down. My point is that movement gets blood flood to brain and people wake up if they’re in an information overload coma)

I did a very brief ignite style presentation on free agents to frame the discussion before wandering out to the audience with a wireless mic to discuss the questions. Some of the points raised yesterday and in other discussions are summarized here.

The best part of the day for me was peer assist circles we did at the end. We had an hour and worked in some groups where each person got to share, what they we’re working on and what they’d need help with. I got to participate – and this small group, more intimate unstructured type of peer assist is one of my favorite ways to learn.

The preceding is a cross-post from Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. She co-authored the book titled “The Networked Nonprofit” with Allison Fine published by J Wiley in 2010 that received Honorable Mention for the Terry McAdams Award. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing.

Topics: Nonprofit Leadership and Practice Social Media Conference