The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

The 3 big preferences for donor research

In this time of donor fatigue, what can you, as a nonprofit, do to garner more donations? Check out our new infographic about Money for Good II research conducted by Hope Consulting below.

The key here: donors don’t just want to know about a nonprofit’s inner-workings (although that’s part of it) – they want to know that the nonprofit is meeting its mission.

You can find more about Money for Good II at: http://www.guidestar.org/rxa/news/articles/2011/results-of-money-for-good-2.aspx. To hear Bob Ottenhoff, president and CEO of GuideStar, or Greg Ulrich, director of advisory services at Hope Consulting, talk about specific actions nonprofits can take, please visit: www.guidestar.org/moneyforgood.

How are you changing the way you communicate about impact and effectiveness to your consitutents?

Topics: Money For Good