Your fundraising job never ends. If you’re like most of us, you’re having a hard time keeping the donors you have. Getting them to make larger gifts. Finding new donors.
Here’s 5 tips to overcome your biggest fundraising challenges:
1) Seek out training!
New research on major gift fundraising by Adrian Sargeant and Amy Eisenstein shows the more training you get, the more you raise. How much? They found a $37,000 increase in major gift income associated with each form of training! As a special exclusive for our loyal readers, Pursuant is giving away one night free hotel to the first 10 folks who sign up for their one day Fundraising Bootcamp.
2) Set a revenue goal and cultivation plan for each donor in your portfolio.
Walt Disney said “A goal without a plan is just a wish.” You can’t wish your donors into giving. Hope is not a strategy. You have to be thoughtful and intentional. Determine what you should ask for and when and plan each move and each visit along to way to get there. Apply your cultivation plan and revenue goals to a calendar and you’re off to the races with a fundraising plan!
3) Resolve to learn more about your donors.
Adrian Sargeant recommends, “Talk to your donors about the 1 program they care about not the 10 others they don’t.” Affordable digital tools like highly visualized email surveys can help you identify your donor’s passions and boost their retention.
4) Get clear on where you can turn the greatest fundraising profit – major gifts.
Love him or hate him, but everyday Mark Zuckerberg wakes up and asks himself: "Am I doing the most important thing I could be doing?” Are you?
5) Dedicate yourself to making your donors FEEL something.
While you’re trying to articulate just how awesome your programs are your donor might be tossing your letter in the trash. How YOU feel is irrelevant. What your donors feel is the ONLY thing that matters. Is your appeal rousing? Does it make them feel good about themselves for supporting you? It should.
Hope to see you there!
The preceding post is by Rachel Muir, CFRE and Vice President of Training at Pursuant where she transforms individuals into confident, successful fundraisers through classroom, custom and online training. When she was 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show.