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GuideStar Blog

A Better Way to Explore the Nonprofit Sector

I’m excited to announce that our new GuideStar Search is live! As you may know, we’ve spent more than a year rebuilding our nonprofit search tools from the ground up. Now those efforts have produced a search experience designed to better support your decisions.

So what’s better about the new GuideStar Search? Several things:

  • The new design is easier to use, both on desktop and mobile devices.
  • Search queries return much faster results.
  • Search results are more accurate and relevant.
  • You can filter your results in real time to quickly identify organizations relevant to your research.
  • Exploring the sector is faster and easier than ever before.

User-Centered Design

As we designed our new search experience, we relied heavily upon feedback and insights from our users, customers, and experts in the field. We interviewed dozens of nonprofit professionals, foundation staff, consultants, and others. We also reviewed comments from users like you in the GuideStar Community.

We learned that people wanted to more easily identify organizations working in a particular field, cause area, or location. Nonprofits need this capability to help inform their strategic planning and to identify potential partners. Funders wished to see where a field was well served or under served.

Our new search experience is designed to meet these needs much more effectively. As a registered user of our basic (free) search, you can quickly filter by state, city, GuideStar Nonprofit Profile level, cause area, and income. The filters are beside the search results to enable faster and more precise queries.

GuideStar Premium subscribers get access to even more filters, including searching by zip codes or metropolitan statistical areas (MSAs), IRS subsection, excluding revoked or defunct organizations, and searching for individuals in the nonprofit sector who meet particular criteria. GuideStar Pro users can dive even deeper with additional filters for staff size, IRS form type submitted, whether the organization has performed an A-133 audit, and a variety of in-depth financial criteria.

See the New GuideStar Search in Action

On Thursday, August 25, at 2 p.m. ET, GuideStar’s Senior Product Manager for Web Products, Scott Menzel, will demo our new search. The 45-minute session is free, and you can register here. If you’d like to learn more about the new GuideStar Search in the meantime, check out the video at the top of this page.

Thanks for Helping Us Create a Better GuideStar

Our new search is the latest of many recent improvements to the GuideStar experience. At the beginning of the year, we launched new GuideStar Nonprofit Profiles. In May, we unveiled GuideStar Platinum. Your feedback and insights have informed all of these changes. If you have feedback or questions about the new search, or anything else at GuideStar, please visit our community.

Thanks for your help. We look forward to hearing from you.

Evan_Paul.jpgThe preceding post is by Evan Paul, GuideStar’s vice president, products. Evan is responsible for GuideStar's product design and development, and has more than 17 years of experience leading product and project teams in membership-based, grant-funded, and fee-for-service nonprofit organizations.
Topics: GuideStar Community GuideStar Premium GuideStar search