The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Getting the Word Out, Part I

Part I. Crafting an Effective News Release

Good publicity is a powerful tool. If your organization has been involved in a newsworthy event, it would be a mistake to sit back, cross your fingers, and hope reporters come knocking on your door. Instead, you should send the news directly to the reporters. The proper way of doing this, of course, is through a news release.

Help the Sector by Helping the IRS

The Internal Revenue Service plays a vital role in this nation's philanthropic community, providing the legal and regulatory framework that makes the system work. On occasion, however, nonprofits have expressed frustration with processes they feel unnecessarily divert time and energy away from the performance of their charitable missions.