As we enter the final month of the year, there is much to be grateful for as we reflect on the amazing generosity of Americans and the remarkable impact of the nonprofit sector on our daily lives.
There's no doubt that this has been an extraordinary year. The tsunamis, Hurricane Katrina, Hurricane Rita, the Guatemalan mud slides, Kashmir earthquake, Hurricane Wilma, and now earthquakes in China and Iran this past weekend have presented enormous challenges. Again and again, Americans have given generously to help those affected by these tragic events.
It is no wonder that people both inside and outside the sector are asking, "How much more can people give? How much more will they want to give?" These questions were on our minds as we collected data for the fourth annual GuideStar nonprofit economic survey.
The results indicate that charitable organizations held their own during the first three-quarters of the year. (See "So Far, So Good" and "We Believe That the Katrina Effect Was Real" for more information.) Although this is good news, we are aware that the next few weeks are critical for many organizations. Contributions received between Thanksgiving and New Year's Day often spell the difference between ending the year in the black or starting the New Year in the financial hole.
Four years ago, people gave generously to 9/11 relief and recovery efforts. At the end of the year, however, the Giving USA Foundation determined that 9/11 giving made up less than 1 percent of total charitable giving in 2001. It appears that donors contributed to 9/11 charities in addition to, rather than instead of, their regular giving.
We hope the same thing will happen this year. Nearly 80 percent of GuideStar survey participants, however, said that they expected end-of-year contributions to be less than or about the same as at the end of 2004. News reports indicate that charities all over the nation are already feeling what one survey participant termed the "Katrina effect." Perhaps the media publicity about the Katrina effect and donor fatigue will help reverse this trend.
Best wishes to all of you as 2005 draws to a close. Thank you very much for your enthusiastic support and interest in GuideStar. It motivates us to do more and better in the future. Congratulations to everyone in the sector for meeting the many challenges that have been handed to us this year.
President and CEO