Patrick Ferraro, on 5/1/08 8:00 AM
Almost every organization today, from the small one-person nonprofit to the private-sector independent contractor, has a Web site. A Web presence is essential and has been for years. And just like anything that has been around for a while, every now and then things need to be revamped and reevaluated. With the advances in technology, specifically Web 2.0 functionality, nonprofits should revisit their Web sites and determine whether they are up to par with today's savvy, particular Web site visitor.
In order to embrace the advancing technologies, nonprofits should first evaluate their current Web sites to ensure that overall design and layout are acceptable by current standards. Here are some basic questions to ask when evaluating current Web site design and structure:
In his book The Hero with a Thousand Faces, the renowned mythology scholar Joseph Campbell describes "the hero's journey," whereby an ordinary person endures extraordinary hardships, becomes transformed in the process, and achieves the status of hero.
According to Campbell, this story is so fundamental to human existence that it pre-dates Greek mythology and to this day continues to be told again and again. Think of movies such as Rocky, Star Wars, The Wizard of Oz, and Mr. Smith Goes to Washington as examples of fictional heroes' journeys that have made their way into our cultural subconscious.
Because Campbell's description of this journey is so appealing, all kinds of leadership forums, self-help groups, and others have adopted his 12-step model to assist executives, managers, sales representatives, teachers, coaches, and others in identifying and embarking on his or her own hero's journey.
All well and good. But I contend that a truly good leader not only maps out a course for him- or herself but knows how to chart a hero's journey for those he or she seeks to lead.
What follows is a real-life personal story that I hope makes my case.
Gail Perry, on 5/1/08 8:00 AM