Jeff Brooks recently spoke with his publisher about the topic of his new book, The Fundraiser's Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raising More Money. GuideStar has published two excerpts from the book (see the links on the right), and we're pleased to be able to share Mr. Brooks's additional thoughts with you.
In your book, you claim that the best look is "plain, corny, and obvious." So can we save money and dispense with designers now?