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How to Use Your In-Person Events to Foster Diversity and Inclusion

Meeting harassment is far more common than many of us realize or want to admit. In a recent survey we conducted, about 60 percent of the survey participants reported experiencing harassment or bullying at a meeting. Although the survey sample was not random, this percentage is comparable to the incidence of street harassment. In multiple surveys in several countries, 80 percent or more of the women responding report experiencing harassment on a regular basis.


Common Misconceptions about Working at a Nonprofit

As a student who lives in Washington, DC, year-round, it’s funny to see how the city changes once the summer interns arrive. After Memorial Day, the sidewalks are full of nervous, bright-eyed college students wandering around the city with their eyes glued to the maps app on their phones, hoping they don’t get lost on their first day of work.

Whether I meet them on the Metro or at networking events, I’ve found that most of these interns have a genuine interest in getting to know the city better and, like myself, are desperately searching for what purpose they can serve in the professional world. Although they come from all over the country and intern in different sectors, there is one thing they all have in common: they love to ask me the same questions when I tell them I intern at a nonprofit.


Nonprofits I Love: GuideStar

Editor's note: We were humbled yesterday to read a message from Dan Pallotta identifying GuideStar as a nonprofit he loves. We're excited that he's excited about our mission and thank him for allowing us to share his kind words here.

Hi Everyone,

I have seen the future of philanthropy and it is GuideStar. They have the potential to transform the world’s relationship to giving.


Four Thoughts in the Mind of Every Prospective Donor: What Every Volunteer Solicitor Needs to Know

Before you speak even a word, the prospective donor you’re visiting is already sizing you up. She’s judging your appearance, reading your body language, and, perhaps most important, wondering just how well you’ll address her pressing concerns about your forthcoming request.

In my book, The 11 Questions Every Donor Ask, I take pains to prepare fundraisers for the full gamut of inquiries they can expect from donors. Here, I’ll drill down to the four thoughts occupying your prospect’s mind the minute you walk through the door.


Nonprofit Peer-to-Peer Fundraising: 5 Standout Strategies

One of the best ways to appeal for funds is through a strategy called peer-to-peer (P2P) fundraising.


Impact Management: New Kid on the Block

The following article is cross-posted with permission from Alliance magazine blog. Based out of the UK, Alliance magazine is the leading global magazine on philanthropy and social investment.

Impact measurement has come a long way since NPC was set up 15 years ago. From inception to today, we have maintained our forensic focus on the measurement of outcomes and impact. But there is still much more work to do. We still are not finding consistent evidence that charities are using the data that they are carefully collecting to make changes to their programmes and services.


GuideStar and Data from the SPLC

GuideStar’s database has information on 1,684,038 active nonprofits. Recently, we added new information to the profiles of 46 of these organizations: the fact that they had been designated as hate groups by the Southern Poverty Law Center (SPLC). That action has earned us both celebration and criticism. So I wanted to take a moment to share the thinking behind our choice to add this new data source.


Navigating Digital Nonprofit Marketing, Part 3: On-Page Optimization & Outreach

Part 1

Part 2 recap:

  • Define your goals and objectives
  • Track your progress using tools such as Google Analytics, Google Trends, and Google Alerts
  • Optimize user experience: attract, educate, and convert your users as fluidly as possible
  • Two Golden Rules: Eliminate (web page) distractions, and “Always be testing.”

Giving USA 2017 Shows Americans Continued to Be Generous in Tumultuous 2016 Year

In many ways, 2016 was an unusual year. Yet although economic and political uncertainty pervaded much of the year, Americans continued to be generous, giving a record $390.05 billion to U.S. charitable organizations, an increase of 2.7 percent over 2015.


Six Steps for Hiring—and Keeping—a Top-Notch Fundraiser

Successful fundraisers are in high demand. And stories abound of fundraisers who look good on paper, interview well, and turn out to be flaming fiascos. How can you find, and retain, a fundraiser who will take your organization’s donated income to the next level?


Upgrades to GuideStar Search

In response to feedback from our users, we’ve refined a few of our search features. One of these changes affect all searches, and the others are limited to our subscription products, GuideStar Charity Check, Premium, and Pro.


How Students Can Prepare for a Career in the Nonprofit Sector

Accounting for 11.4 million jobs across the country, nonprofits make up 10.3 percent of all private sector employment, and with more than 150 million nonprofits in the United States alone, it’s no surprise that these jobs differ vastly from one another. Someone who works at a small, local organization faces different challenges from someone who works at a larger, national organization, and someone who works for a nonprofit arts center in Kansas has little in common with a marketing coordinator for a foundation New York City.


Checklists! A Killer Time Saver

In 2007 the New Yorker magazine ran an article called “The Checklist” written by Atul Gawande. The article was about the importance of having checklists for emergency services and how these checklists have saved people’s lives over and over. I remembered that article, which I read over a decade ago now, when I was starting to write this article because it carried a real one-two punch. The tagline for the article said: “If something so simple can transform intensive care, what else can it do?”


The Surprising Way to Raise Money for Big Problems

If your nonprofit is tackling a big problem, you could have big problems when it comes to fundraising, unless you present the challenge to potential donors properly. 


Four Metrics to Measure the Success of Your Major Gift Program

Welcome back to the Major Gifts Challenge! If you’re unfamiliar with the Challenge, check out the introductory video here.

Let’s not sugarcoat it ... measuring impact can be hard. The issues we tackle in the nonprofit sector are challenging.


Nonprofit Web Design: Five User-Experience Best Practices

In a world dominated by search engines and online encyclopedias, chances are high that your website will be the first point of contact between your nonprofit and a potential donor.


At MobileCause, Your Cause Is Our Cause

Editor’s note: We’re excited to publish this post by MobileCause in our series highlighting some of the partners who are using GuideStar data to make the world a better place.

MobileCause provides easy-to-use digital fundraising and communication solutions for nonprofits. Our software platform includes digital solutions for online fundraising, fundraising events, peer-to-peer and crowdfunding, campaign promotion, and data management. To date, more than 20 million donors have connected to nonprofits through our fundraising platform.