Heading into a capital campaign? Then you’re probably going to need a capital campaign consultant. But perhaps not for the reasons you think you do.
Capital campaign consultants have one primary quality that, no matter how hard you try, you don’t have. They are outsiders!
You can’t be an outsider to your organization. As a staff person or board member, you’ll never have the kind of external credibility and political power that an outside expert will have.
That said, other than being an outside expert, you can do many things to move your campaign along just as well as—or even better than!—a consultant.