GuideStar Blog

Fundraising is one of the most important tasks that your nonprofit team undertakes year after year. Without the donations of your generous supporters, you wouldn’t be able to fund your projects and act as a champion for your cause.

Every nonprofit professional should know the fundraising cycle: identification, qualification, cultivation, solicitation, and stewardship. These five steps lay out the groundwork for building and maintaining strong donor relationships and achieving your fundraising goals.

But how can you make sure you’re optimizing each step of the process to ensure that you’re giving donors and members what they want?

One of your duties as a nonprofit is to raise money from your community of donors so that you have the funds necessary to complete your projects for your cause.

If your nonprofit has delved into the world of corporate philanthropy, you know about matching gift programs. These immensely popular programs are pretty simple: companies give the same amount of money to the same nonprofits as their employees. All the employees have to do is submit the proper paperwork and ensure that their donations are eligible under their employers’ program requirements.

Nonprofits are always looking for creative ways to encourage first-time donations. From empowering marketing strategies to high-profile corporate partnerships, you’ve tried it all!

As a fundraising leader, you’re probably aware of the many benefits matching gifts have. When organizations receive matching gifts, they’re essentially receiving two donations for the price of one.

The holidays are over, and kids and college students are packing up book bags and suitcases and heading off to their respective halls of knowledge to learn about the Pythagorean theorem and the significance of metaphors in 18th-century British literature.

But what about you? What do you want to learn more about this semester?

There are any number of fantastic courses available, but the best place to start is right here.

In this article, we’ll cover ways nonprofits can improve their online fundraising. With online fundraising on the rise, it’s more important than ever for nonprofits to continue to improve their giving methods and outreach strategies.

As a nonprofit professional, you’re probably well aware of the benefits of matching gifts and may know a few techniques for how to encourage donors to submit a request.

I hope last year was a great fundraising year for you and your organization. But I’m sure you’re wondering how you can make this year even better for your nonprofit.

In a world dominated by search engines and online encyclopedias, chances are high that your website will be the first point of contact between your nonprofit and a potential donor.

That’s why it’s crucial for your website to make a good first impression with the online community, and the best way to do that is by making it more user-friendly (for visitors both tech-savvy and otherwise).

With 2017 coming to a close, your organization is probably focusing its last efforts on year-end fundraising—and with good reason!