Fundraising is one of the most important tasks that your nonprofit team undertakes year after year. Without the donations of your generous supporters, you wouldn’t be able to fund your projects and act as a champion for your cause.
Every nonprofit professional should know the fundraising cycle: identification, qualification, cultivation, solicitation, and stewardship. These five steps lay out the groundwork for building and maintaining strong donor relationships and achieving your fundraising goals.
But how can you make sure you’re optimizing each step of the process to ensure that you’re giving donors and members what they want?