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GuideStar Blog

Amanda Kaiser

Recent Posts by Amanda Kaiser:

How Thinking Like LEGO Helps Boost Your Member Engagement

Last night I was making my rounds around the house before bed, turning off lights and checking locked doors, and then out of nowhere—ZING! I stepped on a LEGO brick. Why do those darned things hurt so much? Like many parents of elementary school-aged kids, I have a hate/love relationship with the expensive, colored plastic bricks. But the evolution of the LEGO brand is fascinating to consider—and it could help your nonprofit keep members coming back year after year.


Young Professionals Are Not Joining Associations, But Not for the Reasons We Think

Did you know that hair is a good metric for organizational health? Recently, I was on the phone with a seasoned professional and long-time engaged association member, who said, “I walked into the conference’s general session room and looked out over the seated crowd of about 3,000. Do you know what struck me? All the gray hair.” I hear some variation of this worry all the time from members and association professionals alike. You see, I am a qualitative member researcher, and I study why members engage and why they don’t, and I have found that hair is a big issue for many professional and trade associations.


  Your Nonprofit Profile on GuideStar has a new Demographics section.