GuideStar Blog

Amy Eisenstein

Recent Posts by Amy Eisenstein:

What’s Your Nonprofit Job Title—Chief Excrement Officer?

I recently facilitated a major gift workshop for professionals from animal nonprofits. You know, animal shelters and rescue organizations. Many didn’t have development professionals on staff. For the most part, the Executive Director was responsible for “doing it all.”

Not only was the Executive Director the chief, cook, and bottle washer, but also claimed to have titles such as:

  • Chief Cuddler (love this one)

  • Director of doing what no one else will do (another awesome title)

  • Chief Excrement Officer (probably my favorite)

It got me to thinking ... can more descriptive, interesting, and friendlier job titles help us in our nonprofit work?


Every Cloud Has a Silver Lining: 10 Inspirational Fundraising Clichés

It all started when I recently read the famous quote:

Resentment is like drinking poison and expecting the other person to die.”

The quote is attributed to several people. I’m not sure why it struck a chord with me, but I immediately thought—that applies to fundraisers.


6 Things You Can Do to Close the Gender Gap in the Nonprofit Sector

It’s hard to believe that in 2019 we are still talking about closing the gender gap, but we are, and we must continue to talk about it until it’s closed for good.

In January 2019, AFP (Association of Fundraising Professionals) announced a new Women’s Mentoring program. The article begins with the sad statistic that women make up approximately 70 percent of the fundraising profession, yet they only hold 30 percent of senior-level fundraising positions.


9 Ways to Engage and Motivate Your Board Members to Raise Money

Recently I provided a webinar for Candid (formerly GuideStar and Foundation Center) called How to Engage Board Members in Fundraising in 15 Minutes Per Month (recording available here). There were a number of great questions at the end of the webinar.

I promised the attendees I would respond in a blog post. This is that post, and I thought my regular readers (like you) would benefit from the answers, too.


When Asking Goes Wrong: A Case Study in Communication Failure

Communicating by email and text can be tricky. You don’t have the advantage of vocal inflection as you do on the phone, or visual cues as you do in person.

Not to mention potential grammatical errors—which can sabotage the best of intentions.

For example, “Let’s eat, grandpa,” versus “Let’s eat grandpa.”


Latest 2018 Data from Giving USA Is Good News! (For Now)

Giving USA is the most widely anticipated and recognized report on the “state of our sector.” It’s the State of the Union for philanthropy, if you will.

And the latest data from Giving USA is good news! For now …

Below is a summary of what’s in this video—not an exact transcript. But you’ll get the gist whether you decide to read, listen, or watch.


Tales from the Crypt: Dead People Are Better Donors Than Corporations

Today’s title might suggest morbidity, but actually it’s a tale of profitability. It’s a story about what happens to a donor’s money that isn’t spent during their lifetime.

Let me start at the beginning.


How to Prime Your Donors for the Ask with the Jedi Mind Trick

Let me be honest. Its no secret—asking for a major gift is ... scary. It’s one of the biggest challenges fundraisers face.

It’s a personal question which enters what is considered a taboo area of conversation—someone else’s money. Even after years of experience, every donor conversation is personal and therefore different. There’s always the unknown.


Donor Retention vs. New Donors: Donor Retention ALWAYS Wins


How to Determine an Exact Ask Amount for Each of Your Major Gift Donors