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Amy Eisenstein

Recent Posts by Amy Eisenstein:

Tales from the Crypt: Dead People Are Better Donors Than Corporations

Today’s title might suggest morbidity, but actually it’s a tale of profitability. It’s a story about what happens to a donor’s money that isn’t spent during their lifetime.

Let me start at the beginning.


How to Prime Your Donors for the Ask with the Jedi Mind Trick

Let me be honest. Its no secret—asking for a major gift is ... scary. It’s one of the biggest challenges fundraisers face.

It’s a personal question which enters what is considered a taboo area of conversation—someone else’s money. Even after years of experience, every donor conversation is personal and therefore different. There’s always the unknown.


Donor Retention vs. New Donors: Donor Retention ALWAYS Wins


How to Determine an Exact Ask Amount for Each of Your Major Gift Donors


A Simple Month-by-Month Cultivation Plan for Major Gift Donors

Cultivating your potential major gift donors builds and strengthens your relationship with them.

Cultivation is a fundraising art, and today you’re going to learn tips on Cultivating Donors.


Four Metrics to Measure the Success of Your Major Gift Program

Welcome back to the Major Gifts Challenge! If you’re unfamiliar with the Challenge, check out the introductory video here.

Let’s not sugarcoat it ... measuring impact can be hard. The issues we tackle in the nonprofit sector are challenging.


Fame and Fortune Await! Take the NEW Major Gifts Challenge

Fame and fortune can be yours—raise major gifts for your cause and you can be both RICH and FAMOUS!


How to Raise Major Gifts When You Don’t Have Any Donors

Last week, GuideStar hosted a webinar called “How to Get Started Raising Major Gifts.” If you missed it, watch the replay here. One question was asked more than any other:

“How can we raise major gifts, if we don’t have a database full of donors?”


Happiness and Fundraising: How Are They Linked?

 

Reposted from Tri Point Fundraising

Read a transcript of this video:


Use Board Member Bingo to Make Board Retreats Fun!