GuideStar Blog

Let’s talk about the most common worry board members have when they are considering a capital campaign: that the capital campaign will cannibalize their fundraising for operations.

Lots of board members and even staff members have misguided notions of why organizations should have a capital campaign. Here is the main reason you should have a campaign, and three reasons why you should not.

In the remarkable book The Future of the Professions: How Technology Will Transform the Work of Human Experts, authors Richard and David Susskind explore the changes affecting professionals—doctors, lawyers, accountants, management consultants, tax advisers, financial advisers, architects, journalists, and even clergy. Professionals, they say, “have knowledge, experience, skills and know-how that those they help do not.” And technology and the Internet are radically shifting the way people access expert information.

In this post, the third in our series (read part 1 and part 2) about the new trends in capital campaign fundraising, we explore new ways to engage volunteers.

Volunteers Fuel Your Capital Campaign

We often hear from beleaguered executive directors and development directors that they are too busy to spend huge amounts of time wrangling volunteers. They wonder if it’s worth all of the time and trouble.

The answer is YES. Involved volunteers in your campaign are worth their weight in gold.

In this post, the second in our series about the new trends in capital campaign fundraising (part 1 appeared last week), we explore whether, why, and when you will need an experienced consultant to guide you through your capital campaign. 

Massive undertakings like capital campaigns require all the tools in the toolshed. And with today’s technology, the available tools have never been more effective.