Muscle memory. It helps us move and function.
A few years ago when I strained my hamstring while running, it was excruciating. Only months of dedicated physical therapy re-trained me for healing and strength. My body had to re-learn not to overemphasize and over-rely on just one set of muscles.
It’s about behavior patterns. And I believe the nonprofit sector has a muscle memory problem.
That’s especially true in light of the Giving USA report released in June.