The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Brad (Schenck) Caldana

Recent Posts by Brad (Schenck) Caldana:

Boost Your Fundraising by Centering Your Audience in Your Content and Engagement Strategy

At the center of every major advertising campaign you’ve seen or have been impacted by over the last half-century has been audience archetypes or personas. An audience archetype strategy is ubiquitous across the business marketing and tech worlds, but almost nonexistent in nonprofit messaging and marketing strategy. Your target audience should be at the center of your content and engagement strategy, and creating audience archetypes is how you get there.


  Your Nonprofit Profile on GuideStar has a new Demographics section.