There has never been a better time to explore alternate fundraising opportunities. The exciting thing is that there are a lot out there, including Web 2.0 strategies, and the possibilities are only limited by your imagination—not your resources.
The Chronicle of Philanthropy reports that U.S. charities raised $1.4 billion on-line in 2008, a 22 percent increase over the amount raised via cyberspace in 2007. Ten charities each raised $25 million or more, and three raised more than $100 million: the Fidelity Charitable Gift Fund brought in $409 million on-line, the United Way of America $245 million, and the American Cancer Society $101 million.
These results are phenomenal, yet true! It's also worth noting that between 7 percent and 12 percent of the U.S. population donates on-line, reaching $6 billion by 2006. Here are a few ideas on how to raise funds using new on-line tools.