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CJ Orr and Devon McCann, Orr Associates, Inc.

Recent Posts by CJ Orr and Devon McCann, Orr Associates, Inc.:

Case Statements: Know Your Audience and How to Reel Donors In

A case statement is much like an elevator pitch. It’s your first shot at grabbing your funder, tugging at his or her heart strings, and convincing him/her to give to your organization. In today’s progressive and ever-changing fundraising landscape, one-pagers are no longer cutting it for foundations and philanthropists. It’s 2017. When was the last time you felt particularly moved by size 12 Times New Roman Font on a white piece of paper? After a program officer reviews thousands of case statements, even the most noble missions can become lost in mass mailings or foundation appeals. Here’s how you can stand out.