The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

CJ Orr and Devon McCann, Orr Group

Recent Posts by CJ Orr and Devon McCann, Orr Group:

Case Statements: Know Your Audience and How to Reel Donors In

A case statement is much like an elevator pitch. It’s your first shot at grabbing your funder, tugging at his or her heart strings, and convincing him/her to give to your organization. In today’s progressive and ever-changing fundraising landscape, one-pagers are no longer cutting it for foundations and philanthropists. It’s 2017. When was the last time you felt particularly moved by size 12 Times New Roman Font on a white piece of paper? After a program officer reviews thousands of case statements, even the most noble missions can become lost in mass mailings or foundation appeals. Here’s how you can stand out.