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Claire Axelrad

Recent Posts by Claire Axelrad:

Eight Ways to Use Giving Psychology to Raise More Money, Part 2

In part 1 we looked at the first four of eight principles of influence borrowed from psychology and science that will help you to better incline prospective donors to say “yes” to your calls to action. Today we’ll examine four more.


Eight Ways to Use Giving Psychology to Raise More Money, Part 1

I love to borrow from psychology and science to inform my fundraising strategies. Here are some of my favorite “tricks,” and they really work. [BTW: They’re not manipulations; they’re just smart, research-based tools you should be using]


Nine Mistakes Nonprofits Make Thanking Donors

Thanking donors is the one thing most nonprofits do not spend enough time thinking about. Too often I find that staff spend 95 percent of their time crafting the fundraising appeal and getting embroiled in project management—design; layout; printing, postage, etc. Finally, the letter (or e-appeal) is ready to launch. The mailing is dropped/the button is punched and ... voila! Gifts start to arrive! But then what?!


What Millennial Marketing Strategies Can Teach Nonprofits about Motivating Donors

Do you ever worry you’re not doing enough to attract the donors of the future?

Does thinking about how to market to Millennials (who will make up 36% of the U.S. workforce by next year and nearly half by 2020) fill you with anxiety, because it’s just one more thing to add to your overflowing list?

Fear no more!

Today I’m going to tell you how you can have it all – and with very little extra work.


Embrace Relationship Fundraising to Stop Losing Donors


Do you regularly break your donors’ hearts?

If you’re like the average nonprofit, sadly, you do.

It’s not conscious, of course.

But that doesn’t make it any better.  You’re not excused for being asleep at the wheel.

Remember the old adage: “Do unto others as you would have them do unto you.”

Now think about what you’re doing to your donors -- most of the time – when you’re not asking for money. What, you say?  You’re not doing anything?


3 Types of Social Content Marketing Every Nonprofit Needs

No matter who you are, the size of your nonprofit budget or the length of time you’ve been in business, in today’s world you need ‘social content marketing.’ This is a term I use for the type of marketing everyone must do today to stay in business in our increasingly networked world.


9 Valuable Short-Cuts to Influence Nonprofit Donors

Successful nonprofit development (both fundraising and marketing) is all about persuasion. One of my favorite books is Daniel Pink’s To Sell is Human. His premise is that we’re all in "sales" on a daily basis. Whether it’s simply trying to get your kids up and out the door in the morning or persuading your boss to give you a raise, you’re constantly coaxing people to induce a specific desired behavior.


What to Do When Fear Leads to Fundraising Failure

It may be noble for the captain to go down with the sinking ship, but a compelling fundraising offer it is not.

Culture of Philanthropy: Why You Need it; 6 Ways to Get it

When I encounter organizations without a culture of philanthropy, I inevitably find one shared trait.


Partner to Solve Social Problems; Stop Acting in Silos

Does this look like a 21st century nonprofit to you?