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Daniel Buckley, Big Duck

Recent Posts by Daniel Buckley, Big Duck:

Building a Donor Base from the Ground Up

Nonprofits tend to go for the big money—primarily grants and major gifts—when building their development program at the start. Then, at some point, many find they need to diversify their funding sources by building an individual giving program that targets lower-capacity donors.

The idea of building a donor base from scratch can leave a lot of fundraisers (neophyte or not) feeling overwhelmed. But with reasonable investments and consistent efforts, any nonprofit can get there. Let’s break it down ....


Stop Looking at How Much You Raise

This might sound radical to many fundraisers, but here’s my top recommendation for 2017: Stop looking at how much you raise.