Public relations is vital to the success of not-for-profit organizations. No matter how important your cause is, you should not expect that everybody will know about it or even about your organization. Proactive communications is essential to success. From building awareness and credibility to supporting fundraising efforts, a well-executed, strategic public relations program can make the difference between achieving one's goals or falling desperately short of them.
In fact, not-for-profits stand to benefit a great deal from successful PR programs. The following tips and tactics will illustrate how easy it is to launch your public relations—no matter how large or small your organization.