Online fundraising holds unlimited potential for nonprofits. Armed with a strategic email campaign or timely social media appeal, a nonprofit can raise thousands—or even millions—online in a matter of days. As online giving grows by millions of dollars every year, access to online fundraising is crucial for nonprofits. There are so many tools and strategies out there to help nonprofits, but most come with a hefty price tag. According to NTEN, the average nonprofit spends almost $100,000 on technology per year. Seems high, right? But after you take a look at the costs that go into online fundraising, which is just one slice of the pie, you’ll start to see how things add up.