It takes a lot of work for nonprofits to get donors to their fundraising pages—maintaining a strong social presence, running consistent email campaigns, running ads—all in the hopes of getting a donation. While these practices may be successful in getting page visits, they don’t guarantee donation completion. To get specific, studies put the average donor “drop-off” or “abandonment” rate for online donations at somewhere between 50 percent and 70 percent; in other words, more than half of the donors who start the donation process won’t finish it. All that effort and money spent on getting a potential donor to your site could fail at the very end. Here are six tried and true ways increase donor completion.