The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Emily Collins-Ellis and Erin Niimi Longhurst

Recent Posts by Emily Collins-Ellis and Erin Niimi Longhurst:

Diversification—Not Just for Fundraising but for Social Media, Too

In the nonprofit sector, we’re used to hearing we shouldn’t rely too much on limited donor audiences, and that the key to success and sustainability is having a diverse set of income streams while keeping our exposure to risky funding to a minimum. Makes sense, right? As our engagement with supporters, partners, and beneficiaries becomes increasingly digital, are we encountering the same risks by relying on too few social platforms?