Chances are you want to make a positive impression on the community that your organization serves. Your mission may positively impact the community in a variety of ways but how are you using community engagement to reach, retain, and engage volunteers? In the last decade it has become harder to entice people to volunteer.

It is not uncommon for nonprofits to look at volunteers and monetary donors differently. Both provide tremendous value and allow an organization to reach goals and obtain its mission. Oftentimes nonprofits target these donor types differently and design different communication strategies/campaigns between the two groups. Diversifying targeting and campaigns may be beneficial for some organizations, but what happens when a supporter fits into both categories? New data is providing insights into the relationship between volunteers and financial donors. The results may surprise you.