The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Farra Trompeter

Recent Posts by Farra Trompeter:

Is Your Brand Healthy? Four Steps to Give It a Checkup


Reprinted from the Big Duck Blog

When it comes to branding, it's easy to get caught up in building your identity—the debates over your new name or logo, the fine-tuning of your color palette, the wordsmithing over your mission statement and elevator pitch, and the back and forth over your shiny new website. But while the creation of your brand is both exciting and intense, keeping it consistent and relevant over time can be just as essential to your reputation. Just like it is important to check on your own health every year, so too is the need for a periodic brand audit or checkup.