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GuideStar Blog

Firstgiving

Recent Posts by Firstgiving:

On-line Fundraising Best Practices: Two Words of Advice


"Raise money on-line! Lower costs! Get donors on-line today!" It's almost impossible to avoid seeing this type of hype around fundraising. A myriad of companies are touting the effectiveness of moving fundraising efforts on-line. The array of on-line donation products available ranges from buttons that can be put on a Web site to allow supporters to make on-line donations to fundraising pages that let supporters reach out to their own network of potential donors. All are great options for organizations pressed for time and money. (And who isn't?)