With new and emerging technologies surfacing in the fundraising realm, fundraisers today have a plethora of choices. Strategies and plans have become more complex and require the use of a variety of tactics.
How is a nonprofit to determine which tactics to use and decipher which ones will net the best response?
Good fundraisers know that the only way to get the answer to this question is to know your audience and experiment with different tactics. But as seasoned fundraisers also know, the luxury of experimentation isn't always possible.
To get the conversation going, start with the basics. Today's basics are not the same as the basic fundraising tactics of a decade ago. The rules have changed. But, nonetheless, the old tactics and new tactics should be evaluated and given fair consideration by nonprofits of all shapes and sizes.
It can be easy to get caught up in the latest and greatest technologies and lose sight of traditional, yet effective, ways of fundraising. Below are lists to help nonprofits combine the old ways of fundraising with the new to develop a truly multi-channel campaign that will help increase effectiveness.