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The 2013 GuideStar Newsletter Top 10

Bob Ottenhoff, GuideStar's CEO emeritus, used to say that publishing a GuideStar Newsletter article on fundraising or compensation was the equivalent of the Sports Illustrated swimsuit edition. We knew those topics would grab subscribers' attention.

GuideStar + Eventbrite = Cost-Effective Events for Nonprofits

GuideStar is excited to announce a new partnership with Eventbrite, which will provide GuideStar Exchange participants with a major reduction in Eventbrite service fees so that they can manage their events and ticket sales with less impact on their own budgets.

Eventbrite is an online ticketing and registration platform that enables people all over the world to plan, promote, and sell out any event—from fundraisers and seminars to sold-out concerts and conferences. The standard Eventbrite service fee is 2.5% + $0.99 per ticket (credit card processing fees also apply). Yet, through this partnership, Eventbrite is offering a special incentive discount exclusively to Gold, Silver, and Bronze GuideStar Exchange participants! (Eventbrite has no other program of this kind.)

  • Gold—Completely waived Eventbrite Service fees*
  • Silver—Reduced Eventbrite Service fees: 0.75% (70% off!) + $0.99 per ticket*
  • Bronze—Reduced Eventbrite Service fees: 1.5% (40% off!) + $0.99 per ticket*

We encourage nonprofits to take advantage of this benefit, especially as organizations plan their end-of-year fundraising events.

What Is the GuideStar Exchange?

The GuideStar Exchange gives nonprofits a chance to tell their own stories, in their own way. It is the only national program that allows nonprofits to supplement the public information that is available from the IRS.

The GuideStar Exchange is made up of Bronze, Silver, and Gold participation levels that reward nonprofits based on the amount of information they share with the public via GuideStar. The GuideStar Exchange is free; open to nonprofits of all sizes, locations, and missions; and designed to connect nonprofits with donors, funders, and other stakeholders through information sharing. The program was recently revamped to benefit all nonprofits regardless of experience, impact, or revenue and to reward all participants that are committed to nonprofit transparency.

How to Take Advantage of the Benefit

If you are already a Gold-, Silver-, or Bronze-level GuideStar Exchange participant, log in, visit our Manage Nonprofit Reports page, and click the Benefits link. You'll go to your organization's GuideStar Exchange Benefits page, from which you can access all of your benefits, including your new Eventbrite discount.

*Standard Eventbrite Service fees are 2.5% + $.99 per ticket. Please note that standard credit card processing fees still apply. Eventbrite offer valid only for new customers through December 31, 2014.

© 2013, GuideStar USA, Inc. and Eventbrite

IRS Updates, July 2013: Optional Expedited Application Process for Certain 501(c)(4) Exemption Applications, Nationwide Tax Forums, and More

It may be the dog days of summer, but IRS Exempt Organizations has been busy, busy, busy.

It's Not a Question of Whether Nonprofits Need Technology

It's a Question of How They Will Use It Most Effectively

According to a 2012 Nonprofits Communication Trend Report by the Stanford Social Innovation Review, 7 of the top 10 necessities for nonprofits to survive include: a Web site, e-newsletters, social media, blogging, online video capabilities, and the ability to accept donations through their Web sites. The report states, "Increasing a charity's ability to tap its stakeholders, improve processes, consistently increase their knowledge, and attract resources to deliver on its mission and fulfill its vision are items that all nonprofit boards should be involved in implementing."

At issue here is that many small and medium nonprofit organizations do not have the staff, expertise, or budget to navigate their way through the flood of technology innovations developing on the Internet.

Working Together to Help Charities Succeed through Technology and Transparency ...

In a special partnership with GuideStar, is offering exclusive free membership, tools, and services to GuideStar Exchange participants that have earned a Silver or Gold Participation Logo. These exclusive free tools and services include free Web hosting, Web builder, search engine optimization (SEO) consulting, and social venture consulting. In addition, a membership includes other free tools, including Web design, graphic design, virtual office, fund development, language translation, e-commerce mall, Web security, Web filtration, social media, and password management and protection.

The membership is free and allows nonprofits access not only to the free toolbox but also to the online community, which aligns nonprofits with volunteers, business sponsors, and donors and highlights each charity. The community facilitates discussion, collaboration, project recruiting, and resource sharing and provides a forum for sharing new ideas and best practices. Nonprofit leaders can seek available resources from other nonprofits, volunteers, businesses, and donors on a local, regional, or national level who seek to donate their time, talent, and resources.

Raymond Henderson,
© 2013,

Raymond Henderson is the executive eirector of, a nonprofit organization founded in 2002. offers free technology tools and resources to thousands of nonprofit organizations in the United States and Canada. Raymond has served as an executive director in the nonprofit sector since 1999 and has received multiple honors and awards.

Which Causes Do Most Nonprofits Serve?

We wondered: which cause areas have the most nonprofits working in them? And which have the fewest?

The New and Improved GuideStar Exchange Form

You told us that the GuideStar Exchange Form was too hard to fill out. There were too many sections. You couldn't always tell what kind of information was supposed to go in specific fields. The form was hard to navigate.

Tell the IRS What to Do

And Don't Forget to Tell Them If You Change What You Do

Tell the IRS What to Do

The Department of the Treasury and the IRS wants the public's input on what they should be focusing on between July 1, 2013, and June 30, 2014. Recommendations should be submitted by May 1, 2013. The process for submitting recommendations and the criteria for evaluating them are outlined in Notice 2013-22.

IRS Updates, March 2013: Changes to Form 990 and Form 990-EZ, Nationwide Tax Forums, and EO Internship Opportunities

Excerpted from Exempt Organizations Update

IRS Updates, February 2013: Type III Supporting Organizations, 990s for the 2012 Tax Year, and More

Reprinted from Exempt Organization Update

You Are Totally Sharing the #NonprofitLuv

And We Are Totally Inspired

We've always known that nonprofits are amazing. But seeing nonprofits in action is fantastic. This month, we've had that privilege as hundreds of you have participated in our Share the Love campaign.

For those of you who came in late, the Share the Love campaign asks people to post photos and images of their favorite nonprofits on Twitter, Instagram, and Tumblr, using the hashtag #NONPROFITLUV and referencing @GuideStarUSA. And post they have! You can see some of the results in the Tumblr feed to the right, from our new Storify page below, and the Twitter feed at the bottom of our Share the Love page.

To all who have already participated, thank you. The campaign runs through the end of this month, so keep those images coming!