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GuideStar Blog

Howard Horowitz

Recent Posts by Howard Horowitz:

Building Donor Affinity While Incorporating Financial Data into Fundraising Campaigns

Every once in a while the finance team and the development and marketing departments will get together, mostly for budgeting purposes. But the finance department and the numbers it maintains can make a dramatic difference in the success of the development team's campaigns. Financial information can be used for more than setting and maintaining the budget. Below are four ways nonprofits can use financial information to help increase the success of fundraising campaigns.