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GuideStar Blog

Jeff Brooks

Recent Posts by Jeff Brooks:

How Headlines Can Save Human Civilization and Your Fundraising

 

Headlines are the most important words you write. Advertising legend David Ogilvy put it this way: "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar."


Questions I'm Most Often Asked about Direct Mail Fundraising

Is the Internet the death knell for direct mail?


The Language and Design of Fundraising: Interview with Jeff Brooks

Jeff Brooks recently spoke with his publisher about the topic of his new book, The Fundraiser's Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raising More Money. GuideStar has published two excerpts from the book (see the links on the right), and we're pleased to be able to share Mr. Brooks's additional thoughts with you.

In your book, you claim that the best look is "plain, corny, and obvious." So can we save money and dispense with designers now?


Why Long Fundraising Letters Outpull Shorter Ones

Excerpted from The Fundraiser's Guide to Irresistible Communications: Real-World, Field-Tested Strategies to Raise More Money


Make It All about the Donor

Adapted from The Fundraiser's Guide to Irresistible Communications: Real-World, Field-Tested Strategies to Raise More Money


  Your Nonprofit Profile on GuideStar has a new Demographics section.