The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Joy Duling

Recent Posts by Joy Duling:

6 Things Members Actually Want from Your Nonprofit—But Probably Aren’t Telling You

Is your nonprofit struggling to retain members? If so, you’re not alone. Technologies like social media and online giving platforms have changed the way people behave and what they expect from organizations, making it harder to keep members coming back.


Five Reasons Membership Programs Fail—And What You Can Do About It

Launching a mission-centered membership program offers a terrific opportunity for nonprofits to rally a base of like-minded supporters around a cause, while creating an entirely new stream of recurring revenue. However, it can be more difficult to build a thriving membership program than many nonprofits expect.