The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Latasha Doyle

Latasha Doyle (@latashamdoyle) is a content writer who focuses on helping charities, as well as nonprofit software and services, find the right words. When she’s not writing, she can be found reading or playing with her six pets. She lives in Denver, Co., and can be found on the internet at www.latashadoylewrites.com.

Recent Posts by Latasha Doyle:

How Schools Can Attract and Retain Parent Volunteers

Is your school lacking in personpower to run events or help teachers and staff? Getting parents more involved can boost student performance and make parents feel welcome and appreciated. But attracting new parent volunteers and keeping them coming back can be difficult. Many parents who have never volunteered before are likely nervous because they’ve never done it, they’re afraid they won’t do it correctly, or they feel that they don’t have enough time in their schedules. There are ways to work around those fears, however. We’ve put together some helpful tips on recruiting and retaining more parent volunteers.


Why Corporate Volunteerism and VTO Are on the Rise

Volunteer time off, or VTO, is a popular trend in employee benefits and, as a result, more and more companies are taking notice. But why is corporate volunteerism a hot commodity, and what does it mean for businesses, employees, and nonprofits?


The Importance of Video on Social Media

As the popularity of social media has risen over the last few years, marketing campaigns have seen a shift as well. Traditional print or media advertisements have made way for videos on social media, aimed toward consumers of content. And the shift makes sense: videos encourage engagement through click-throughs, shares, or donations for nonprofits. Many users find videos helpful when finding causes to support or places to volunteer. People are more likely to choose video over text, and 95 percent of viewers remember a video ad rather than a blog or text ad.


How to Make the Most of Spring Break Volunteers

Spring break is upon us and, for many college students, that means time off to relax with friends or to visit with family. But it’s also a great time to pad their résumés and give back to their communities. Believe it or not, many students actually engage in “alternative spring breaks,” holidays spent volunteering and supporting causes that are important to them. Sometimes, this is an extended trip. Other times, it may simply be a few hours donated at a local food bank or animal shelter. However their alternative spring break looks, these students are ideal volunteers for nonprofits looking to add to their volunteer rosters.


Is Microvolunteering Right for Your Nonprofit?

For most nonprofits, it can be easy to think of volunteering in black and white: people are committed volunteers with certain shifts or volunteer duties, or they don’t volunteer much at all (if ever). The good news is that volunteering is shifting—many nonprofits and causes are moving from ongoing, long-term arrangements to smaller, infrequent volunteer opportunities that take volunteers’ busy work schedules into account.


How Nonprofits Can Build Partnerships with Businesses

When it comes to increasing visibility and funds for a nonprofit, it can sometimes feel like an uphill battle. From social media marketing to email campaigns and in-person events, your nonprofit has undoubtedly run the gamut to find what works and what doesn’t. But for many nonprofits, especially smaller ones with few volunteers or support staff, business partnerships are an often-overlooked or underestimated avenue for growth.


Want to Rock Your Year-End Fundraising? Here's How

As a nonprofit, it can be hard to focus on your year-end goals when it’s still the middle of the year. It can be even harder to decide what you need to do to accomplish year-end goals when you’re still trying to meet Q2 or Q3 goals. But the real benefit of year-end planning comes from the ability to transition your current efforts into results for the rest of the year. When you plan correctly for end of year, you’ll build powerful momentum that helps you get more donors and a larger audience.


How to Democratize Fundraising for Nonprofits and Donors

The idea of democratizing fundraising and philanthropy is not a new one. Everyone has the desire to help others, and millions of people support causes they believe will effect change. It’s the goal of nonprofits and fundraisers to bring these causes to the forefront, and to make them accessible for the everyday donor. But for nonprofits with lean budgets or minimal marketing capabilities (and even those with extensive resources), finding and acquiring ideal donors can be difficult.

On the path to democratizing fundraising and making it easy to support causes, it seems a step has been missed: nonprofits don’t always have tools that help them bring their causes to the public at large. And as online fundraising becomes much more popular, nonprofits are now juggling more marketing platforms, fundraising channels, and methods of donation than ever before. But if the end goal is to make it easy for people to support causes they care about, nonprofits and fundraisers need access to the tools—and data—that attract donors.


Keeping Your Nonprofit’s Content On Brand

If you’re in charge of your nonprofit’s marketing, you probably struggle with the need to produce content consistently and to adapt to new trends and algorithms. Whether you’re creating email campaigns, new social media content, blogs, or use cases, content is a huge part of your organization’s continuing success.

No matter the size of your nonprofit, it’s important that everything you create and share always leads potential (and current) donors back to your cause and the services your organization provides. This is where—as marketing professionals call it—being “on brand” comes in handy.


Why Data Sharing Matters for Your Nonprofit

For nonprofits, data can be an invaluable asset—or it can be a huge question mark. How can nonprofits truly help people when they don’t know exactly who needs help—or how best to go about it? That’s what data does; it fills in the blanks so that organizations can make informed decisions about policy, programs, and progress.