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GuideStar Blog

Lindsay Nichols

Recent Posts by Lindsay Nichols:

Your Insights Needed on Employee Engagement Trends and Expectations

Please take the Snapshot 2015 Survey!

Join GuideStar's First 2015 Impact Call!

Please join Jacob Harold and James Lum, GuideStar’s CEO and CFO, respectively, on Monday, February 23, 2 pm EDT, for our first Impact Call of 2015: During the live discussion with participants, Harold will present and discuss GuideStar’s theory of change, in which the organization of nonprofit information and data can strengthen every one of the four factors that lead to social impact:

3 Steps to Smart Year-End Fundraising

It's that time of year again! People are out there, actively searching for good charities to support. Sure, some of them just want to make a tax-deductible donation before the end of the year – but all of them want to make the most out of their charitable donations. Money for Good II research shows that 9 out of 10 donors care deeply about the impact that their donations are having. So how can you break through the noise that inevitably comes at this time of year to ensure that these well intentioned individuals find your nonprofit?

Collaborative BRIDGE Project Makes Big Progress Toward Sharing Crucial Information Worldwide

The Basic Registry of Identified Global Entities (BRIDGE) is a new collaborative project that aims to revolutionize information sharing, in order to better understand the flows of philanthropic dollars and enhance transparency and effectiveness in the global social sector. BRIDGE is a system that assigns non-governmental organizations (NGOs) and other entities in the social sector with a unique identifier, a “numerical fingerprint” for nonprofits.

GuideStar Exchange + #GivingTuesday + AmazonSmile = your nonprofit’s fundraising success

On Tuesday, December 2, 2014, charities, families, businesses, community centers, and students around the world will celebrate #GivingTuesday by coming together for one common purpose: to celebrate generosity and to give. Is your nonprofit ready?

The free GuideStar Exchange gets your nonprofit in front of millions of potential donors and funders. Make sure you’re maximizing your nonprofit’s #GivingTuesday donation potential by claiming and updating your nonprofit’s report on the GuideStar Exchange here.

Let the power of Amazon help your cause

Did you know your charity can receive donations through the AmazonSmile program? As long as your nonprofit is listed on GuideStar and meets AmazonSmile’s eligibility criteria, customers will be able to select your organization. When customers shop at, Amazon donates a portion of the purchase price to eligible charities.

As the countdown to #GivingTuesday begins, make sure your nonprofit’s information is accurate and up-to-date! The GuideStar Exchange allows you to manage the information available to the public on GuideStar—and AmazonSmile—for free. Take full advantage of AmazonSmile this giving season! To update your GuideStar Exchange report, click here.

Don’t forget!

GuideStar Exchange participants at the Gold and Silver levels have access to a huge number of great discounts and free products. Click here to learn more.

Warmest wishes from your GuideStar colleagues, and may you have a profitable #GivingTuesday!

The preceding post is by Lindsay J.K. Nichols, GuideStar's senior director of marketing and communications.

Beth Kanter Keynotes Social Media for Nonprofits in Chicago

Chicago friends: Ready to launch your year-end fundraising? Need to boost your social media acumen? Want to learn how to better use social media in your storytelling efforts?

Then join Social Media for Nonprofits as it returns to Chicago on October 29th, and learn how to:

  • Create results-driven fundraising strategy around #GivingTuesday
  • Use video to enhance your fundraising campaigns
  • Make your stories more powerful by using visuals

Learn directly from heavyweights such as Beth Kanter, David Gunn, Susy Schultz, Bridgett Colling, and Ira Horowitz. Use this code to get $30 off of registration: SM4NP

Scholarships are available for nonprofits to learn how to leverage resources & social media:

See you there!

What’s your good deed for today?

Today, GuideStar staff remembers. We remember the victims of the September 11, 2001, attacks. We remember those that rose in service in response to the attacks. We remember the way our nation joined together that day. And we pay tribute to the importance of working more closely together in peace to improve our world.

Turning to Strategy after the Audit: A Calendar of Activities

Andrew Schwalm

GuideStar’s 2020 Vision

...a nonprofit sector strong enough to tackle the great challenges of our time.

Become a better storyteller at the FREE Weekend in Boca VII

Please join me on May 2 and 3, 2014, as nonprofits from across the country gather in Boca Raton, Florida, to network, share resources, and learn from the best in the sector at the seventh annual Office Depot Foundation Weekend in Boca Civil Society Leadership Symposium.

This year’s theme is “Innovation and Collaboration – Telling Your Story through Performance, Impact and Inspiration,” and it’s sure to be jam-packed with incredible information. As nonprofits, we inherently are story-tellers, but some of us are better than others – and even the best of us can improve! This year’s Weekend in Boca will teach you how to tell your stories concisely and effectively by focusing on:

  • Performance – communicating your success in accomplishing your goals.
  • Impact – communicating the difference that you are able to make over the long haul.
  • Inspiration – engaging the community in supporting your mission through donations, volunteerism, opportunities to collaborate and other ways both tangible and intangible.

They have an all-star line-up of speakers, among which I am honored to be:

  • Carol Cone, Global Practice Chair for Business and Social Purpose for Edelman
  • Melissa Bradley, Founder and Managing Director, New Capitalist
  • Richard Crespin, CEO, Crespin Enterprises, and Senior Fellow, U.S. Chamber of Commerce Foundation Business Civic Leadership Center
  • Lindsay Nichols, Marketing & Communications Director, GuideStar USA
  • Stacy Palmer, Editor, Chronicle of Philanthropy
  • Diane Remin, President,

Tickets are FREE, so register today:

I went last year and I can tell you that I have rarely felt so invigorated after a professional development/networking event. The speakers are engaging and have hands-on tips that you can start using that very minute, the energy is high, there is plenty of time for networking—and there is an unbelievable amount of swag that attendees take home! Best of all, you realize you aren’t alone. All of us in the nonprofit sector are working towards a greater good, but we’re sometimes in our own little worlds so much that we forget that. All in all, I remember thinking how lucky I was to be in the audience, and I know you will too. Don’t miss this incredible event!

For those of you that are going, please let me know! I’d love to meet up with you. In addition to taking the stage for a short while, I’ll be live Tweeting—from both GuideStar’s and my own Twitter handles— @GuideStarUSA and @lindsaynichols—using the symposium hashtag: #ODFWIB.

I hope to see you there!

What do you want me to speak about at Weekend in Boca VII? Let me know in the comments below!

Lindsay J.K. Nichols

Lindsay J.K. Nichols is GuideStar’s director of marketing and communications and national spokesperson. Every day she builds on GuideStar’s strong brand position and reputation to sustain awareness of its mission through dynamic and long-lasting relationships with key audiences and influencers. Before GuideStar, Lindsay worked at worldwide public relations firms including Ogilvy PR, Metropolitan Group, Manning Selvage & Lee, and Levick Strategic Communications. Lindsay earned a bachelor’s degree in Broadcasting Communications and Women’s Studies from the State University of New York at Oswego. She is a founding board member of Social Media for Nonprofits and a volunteer of Safe Shores, the DC Children’s Advocacy Center. You can reach Lindsay at