The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Lindsay Nichols

Recent Posts by Lindsay Nichols:

Your Insights Needed on Employee Engagement Trends and Expectations

Please take the Snapshot 2015 Survey!

Join GuideStar's First 2015 Impact Call!

Please join Jacob Harold and James Lum, GuideStar’s CEO and CFO, respectively, on Monday, February 23, 2 pm EDT, for our first Impact Call of 2015: During the live discussion with participants, Harold will present and discuss GuideStar’s theory of change, in which the organization of nonprofit information and data can strengthen every one of the four factors that lead to social impact:

3 Steps to Smart Year-End Fundraising

It's that time of year again! People are out there, actively searching for good charities to support. Sure, some of them just want to make a tax-deductible donation before the end of the year – but all of them want to make the most out of their charitable donations. Money for Good II research shows that 9 out of 10 donors care deeply about the impact that their donations are having. So how can you break through the noise that inevitably comes at this time of year to ensure that these well intentioned individuals find your nonprofit?

Collaborative BRIDGE Project Makes Big Progress Toward Sharing Crucial Information Worldwide

The Basic Registry of Identified Global Entities (BRIDGE) is a new collaborative project that aims to revolutionize information sharing, in order to better understand the flows of philanthropic dollars and enhance transparency and effectiveness in the global social sector. BRIDGE is a system that assigns non-governmental organizations (NGOs) and other entities in the social sector with a unique identifier, a “numerical fingerprint” for nonprofits.

GuideStar Exchange + #GivingTuesday + AmazonSmile = your nonprofit’s fundraising success

On Tuesday, December 2, 2014, charities, families, businesses, community centers, and students around the world will celebrate #GivingTuesday by coming together for one common purpose: to celebrate generosity and to give. Is your nonprofit ready?

The free GuideStar Exchange gets your nonprofit in front of millions of potential donors and funders. Make sure you’re maximizing your nonprofit’s #GivingTuesday donation potential by claiming and updating your nonprofit’s report on the GuideStar Exchange here.

Let the power of Amazon help your cause

Did you know your charity can receive donations through the AmazonSmile program? As long as your nonprofit is listed on GuideStar and meets AmazonSmile’s eligibility criteria, customers will be able to select your organization. When customers shop at, Amazon donates a portion of the purchase price to eligible charities.

As the countdown to #GivingTuesday begins, make sure your nonprofit’s information is accurate and up-to-date! The GuideStar Exchange allows you to manage the information available to the public on GuideStar—and AmazonSmile—for free. Take full advantage of AmazonSmile this giving season! To update your GuideStar Exchange report, click here.

Don’t forget!

GuideStar Exchange participants at the Gold and Silver levels have access to a huge number of great discounts and free products. Click here to learn more.

Warmest wishes from your GuideStar colleagues, and may you have a profitable #GivingTuesday!

The preceding post is by Lindsay J.K. Nichols, GuideStar's senior director of marketing and communications.

Help Your Supporters Do Good with These Apps

Smart phones bring world news to the palm of users’ hands, keep a camera and video recorder on hand at all times, and help them multitask anywhere. With mobile apps, there’s an almost unlimited number of new uses for the mobile marvels people carry around every day, doing good in the world included. Mobile apps are the fastest way for charities to reach new markets and gain more supporters.

Put the power of social media and mobile computing to work for your cause. Apps like WoofTrax, CharityMiles, Donate a Photo, Instead, DonorReminder, and Budge are fun, rewarding, easy to use and help donors support charities while doing what they already like to do.


Runners don’t have to wait for the next 5k to run for a cause. The CharityMiles app lets them use their run, walk, or bike ride to earn sponsorships on behalf of the charity of their choice simply by taking their smart phone with them when they hit the pavement. They turn on the app at the beginning of their activity, and their phone’s GPS starts tracking mileage to earn up to 25 cents per mile. Feeling the burn never felt so good when runners can make it do double duty with CharityMiles.


Taking the dog for a walk has never been so profitable — for animal shelters and rescue groups that is. When users download this free app on smartphones like the HTC One M8 and use its amazing camera to take photos of their dogs on their daily walks, WoofTrax credits their walk to the shelter or rescue of their choice and sends them the money they raise from sponsorships and advertising.


Now donors don’t have to give up on their New Year’s resolutions. Their smart phones can help them actually make the changes they commit to each year, or anytime they want to make a change. The Instead app encourages them to make the small changes they want to and use the money saved to donate to the good cause of their choice. Instead of buying that expensive flavored coffee, for example, they can make their own at home and donate the $5 they save.


If donors don’t want to be alone in their charitable efforts, they can make it a game with the Budge app. Budge lets them challenge their friends with anything they can think of, such as resisting a favorite food for three days or a friendly tennis match or basketball game, and the loser donates to a worthy cause. Budge lets supporters play and compete with friends to support charitable causes they choose.


People who are passionate about supporting charities can post photos on social media to help out. The Donate-a-Photo app turns their photos into charitable dollars courtesy of Johnson & Johnson, who gives $1 to the cause of their choice (from a curated selection of charities) for every photo donated by uploading to their site.

Give Blood

A smart phone can help blood donors remember to donate blood more often with the DonorReminder app. When they track their blood donations, DonorReminder sets an alarm that lets them know it’s time to donate again, so they can help keep the blood supply stocked.

The preceding is a guest post by Heidi Cardenas, a freelance writer with a background in human resources, business administration, technical writing and corporate communications.

Beth Kanter Keynotes Social Media for Nonprofits in Chicago

Chicago friends: Ready to launch your year-end fundraising? Need to boost your social media acumen? Want to learn how to better use social media in your storytelling efforts?

Then join Social Media for Nonprofits as it returns to Chicago on October 29th, and learn how to:

  • Create results-driven fundraising strategy around #GivingTuesday
  • Use video to enhance your fundraising campaigns
  • Make your stories more powerful by using visuals

Learn directly from heavyweights such as Beth Kanter, David Gunn, Susy Schultz, Bridgett Colling, and Ira Horowitz. Use this code to get $30 off of registration: SM4NP

Scholarships are available for nonprofits to learn how to leverage resources & social media:

See you there!

What’s your good deed for today?

Today, GuideStar staff remembers. We remember the victims of the September 11, 2001, attacks. We remember those that rose in service in response to the attacks. We remember the way our nation joined together that day. And we pay tribute to the importance of working more closely together in peace to improve our world.

Turning to Strategy after the Audit: A Calendar of Activities

Andrew Schwalm

GuideStar’s 2020 Vision

...a nonprofit sector strong enough to tackle the great challenges of our time.