The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Madeline Kardos

Madeline Kardos is GuideStar’s marketing and communications associate. She creates all kinds of content and leads outreach for GuideStar’s Profile Update Program. Before joining the nonprofit world, Madeline started in content marketing, writing for contact center software companies in San Francisco, CA. She holds a Bachelor’s degree in Economics and Film & Media Studies from the University of California, Santa Barbara.

Recent Posts by Madeline Kardos:

Congratulations to the Winners of the Nonprofit Summer Sprint

Thank you to everyone who participated in the Nonprofit Summer Sprint! We’d like to take a moment to congratulate the organization(s) that won each prize.

We’ve rewarded four nonprofits that advanced at least one Seal of Transparency level and five organizations that earned or held a 2019 Platinum Seal between June 19 and 28.

Note: all winners were selected at random from the full list of participants in their events.


The Top Five Things You Need to Know for the 2018 Giving Season

I’m sure you have a long to-do list to prep for the Giving Season, but do you know how you can reach millions of donors and funders with just a bit of your time? The answer is simple—by updating your existing GuideStar Nonprofit Profile!

Your nonprofit’s information goes out to more than 200 charitable websites and applications powered by GuideStar, including AmazonSmile, Facebook, Network for Good, and Charity Navigator. To make the most out of your Giving Season, here are the top five things you need to know:


Take Advantage of Donor Procrastination: Add a Donate Button to Your GuideStar Nonprofit Profile

Looking for a last-minute way to get more donations? You’re in luck! Most online donors wait until the last three days of the year to contribute to their favorite charities. Give them a convenient way to research and donate to your nonprofit—all on the same page—by adding a free Donate button to your organization’s GuideStar Nonprofit Profile.


How to Maximize Your GuideStar Nonprofit Profile, Part 3

Last updated: September 4, 2019.

For part 3 of this series, we’ll be discussing one of the most important tools you’ll need to update your organization’s Nonprofit Profile on GuideStar—a level (to balance your nonprofit’s checkbook).


How to Maximize Your GuideStar Nonprofit Profile, Part 2

Last updated: September 4, 2019.

Your GuideStar Nonprofit Profile is your funding résumé. So what can you do to get it in front of funders, donors, and other key decision makers? We already covered a few helpful tools in Part 1 of this series. Here’s a quick summary in case you missed it:

Tool #1: a hammer—to hammer out the basics ...


Celebrate GuideStar Platinum’s One-Year Birthday with Us!

We can’t believe it’s been one year since GuideStar debuted the Platinum Seal of Transparency.


How to Maximize Your GuideStar Nonprofit Profile, Part 1

Last updated: September 4, 2019.

Life as a nonprofit professional can be incredibly hectic. And by the end of the day, finding time to add information to your nonprofit’s profile on GuideStar may seem like a Herculean task. But, if you have the right tools, updating your profile shouldn’t require the strength of a demi-god. As a profile coach at GuideStar, I’d like to provide you with these essential tools, in the hopes of saving you time and energy, while boosting your organization’s growth and fundraising efforts.


Top 10 Trending GuideStar Nonprofit Profiles, January-February 2017


Periodically, we like to see which nonprofits our users are researching most. Our first list looked at the 10 most-viewed nonprofits for August 2016, and our second compilation identified the top 10 for Giving Tuesday 2016. We thought it was time to revisit the topic.


My Reaction (as a Millennial) to the Millennial Impact Report Retrospective

Here at GuideStar, we have the saying no numbers without stories, no stories without numbers. Staying true to this motto, I’d like to shed some light on the statistics presented in the Millennial Impact Report Retrospective: Five Years of Trends by drawing upon my own life story—as a millennial and as an employee in the nonprofit sector.


Four More Organizations You Might Not Know Are Nonprofits

For our second rendition of “Four Organizations You Might Not Know Are Nonprofits,” we scoured the Earth for juicy tidbits and fun factoids about the nonprofit world.

Okay, you caught us. We didn't really search the globe, we merely did some really fantastic web surfing. And we found some interesting organizations.

Some you probably have heard of (Exhibit A: Yale University). Others, not so much (Exhibit B: The Modern Woodmen of America). So here goes …


  Your Nonprofit Profile on GuideStar has a new Demographics section.