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GuideStar Blog

Marketwire

Recent Posts by Marketwire:

Public Relations, Investor Relations, and Marketing Professionals: Do More with Less in Tough Economic Times

Adapted from "Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources"

With economic gloom and doom leading to flat corporate giving and grantmaking, it’s critical for nonprofit groups to maintain visibility and, in fact, take extra efforts to remind their stakeholders, customers, and prospects of their missions and staying power.

Although it seems as if the first budgets to get cut in an unstable economy belong to the marketing and public relations departments, in uncertain times it is more important than ever to connect with and strengthen the relationships you’ve built with your customers and prospects. It’s also key to catching the eye of new prospects and new opportunities.

So how do you do more with less—especially when you’re tasked to perform as before or even better, regardless of fewer resources? Start by taking advantage of a whole new world of untapped audiences, new media, and lucrative opportunities that "PR 2.0" offers. Here are some efficient and highly effective strategies and resources for maintaining strong communications and ultimately adding to the bottom line during tough economic times.