Fundraisers disagree about the value of capital campaigns. Today’s post argues they do more harm than good in the long run. Tomorrow’s post will offer a different point of view.
Someone is going to be upset when they read this.
Reason: they’ve invested their entire career in campaigns, and when someone like me comes along and says that most campaigns hurt major gifts and are long-term failures, it’s a sword thrust into their soul.
But I must say it. Here’s why ...