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GuideStar Blog

Robert Hoak, Orr Associates, Inc.

Recent Posts by Robert Hoak, Orr Associates, Inc.:

Stop Thinking Outside the Fundraising Box

Time and time again I hear the call for developing fundraising solutions that are “outside the box.” Too often, creative development professionals attempt to devise catchier fundraising events or complicated, highly segmented direct mail appeals in an effort to generate more charitable dollars. Unfortunately, more often than not, the return on investment (ROI) of these plans falls far short of expectations.