The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

Tatiana Morand, Wild Apricot

Recent Posts by Tatiana Morand, Wild Apricot:

Blogging and Email Marketing Are Like Peanut Butter and Jam: Better Together

Online marketing is one of the most effective ways to get the word out about your nonprofit.

But many nonprofit leaders still have a lot of questions about how the different pieces of an online marketing strategy can fit together.


Six Expert Tips to Make Facebook Ads Work for Your Nonprofit

Facebook advertising is fast becoming a popular channel for nonprofits to reach their goals, whether that means growing their membership, filling up their events, or finding new donors.

And they’re turning to Facebook ads because they work—often better than more traditional channels.