GuideStar Blog

Online marketing is one of the most effective ways to get the word out about your nonprofit.

But many nonprofit leaders still have a lot of questions about how the different pieces of an online marketing strategy can fit together.

Facebook advertising is fast becoming a popular channel for nonprofits to reach their goals, whether that means growing their membership, filling up their events, or finding new donors.

And they’re turning to Facebook ads because they work—often better than more traditional channels.