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GuideStar Blog

Usma Ziard

Recent Posts by Usma Ziard:

Nonprofits should collaborate and share more ideas internally

Did you know that some of your best ideas for your organization can come from your internal employees? The people who come to work for your organization every day have some great ideas floating around in their heads, but often don’t have the opportunity to say what they think about a particular matter or topic. Usually a company’s challenges can be solved via an internal idea. Your employees could be very helpful in helping achieve your end goal and helping in the smooth running of your organization or department, particularly in the following ways:

Some email marketing questions and answers for 2013

The following is a Q&A with GuideStar's senior marketing director, Usma Ziard. You can find Usma on Twitter @Usma_Ziard.

A sector-changing partnership has just begun!

The following is a post by Usma Ziard, GuideStar's senior marketing director.

Deciphering nonprofit numbers when you’re not a CFO

There has been a lot of talk lately about “big data.” With all of the buzz, how does one understand, at a basic level, what different financial ratios mean when assessing how a nonprofit is doing? Looking at lots of numbers is fine and dandy, but there needs to be some sort of explanation as to the numbers and what they mean. Specifically, if you’re trying to figure out how healthy your nonprofit is, you need to know what numbers make sense to your type of nonprofit. I’m a marketer and not a CFO, so sometimes the numbers seem daunting. I thought I’d break down what I’ve learned about what specific ratios mean:

How to ask for a review without being annoying

Posted By Usma Ziard on August 13th, 2012

6 basic steps of creating a marketing plan

Posted By Usma Ziard on June 26th, 2012

Social Media-Try It, You Might Like It….

The following is a post by Usma Ziard, GuideStar’s senior director of marketing. You can follow her on Twitter at @Usma_Ziard.

The importance of product evolution

Posted By Usma Ziard on July 10th, 2012

The tool to help you assess the health of your nonprofit is here!

The following is a post by Usma Ziard, GuideStar’s senior marketing manager. You can reach her at

DonorEdge Learning Community Gathers to Share Ideas

The following is a guest post from Usma Ziard and Diana Hand, GuideStar’s senior director and senior manager of marketing, respectively.