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GuideStar Blog

GuideStar Exchange: Share Nonprofit Report Pages Through Social Buttons

You may have noticed a new addition to the public nonprofit reports on the GuideStar Exchange: we’ve added sharing capabilities through social buttons. These buttons include Facebook, Twitter, Share by Email, and much more.

Nonprofits, as well as their supporters, are now able to share report pages with a wide audience. This sharing tool is meant to build trust among nonprofits and their supporters through the viral sharing of information. Social buttons are common across the Web and we have provided this popular sharing feature in the GuideStar Exchange so that nonprofits can showcase their report pages across various platforms. We hope that users of the public reports will frequently utilize this new functionality. We are excited to see how nonprofits will encourage their supporters to use the new social buttons.

We also want to take a moment to celebrate the top five shared organizations:

1. Rockford Memorial Hospital Auxiliary

2. National Association of Injured & Disabled Workers

3.(tie) Cherubs – the Assoc of Congenital Diaphragmatic Hernia Research

3.(tie) Earth Share

4. Foundation to Assist Young Musicians

5. HIV/AIDS Zimbabwe Charity

Congrats all!

Would you like to be in the top five? Look for your organization via our search tool and start a viral campaign. While you’re at it, please share this blog with your colleagues and friends via the Share link below.

José Fernández

About the author: José Fernández comes to us from the American Association for the Advancement of Science (AAAS) where he led a team in developing organizational standards for social media branding, policy, strategy and metrics. He also contributed his product management skills to the development and marketing of two social networks while at the AAAS. José augmented his technical experience with the skills and knowledge he acquired while attending The George Washington School of Business Executive MBA program. Strategy building, cross-departmental collaboration, forecasting, and statistical modeling are only a few of data-based business solutions he brings to GuideStar. Currently, José is responsible for encouraging nonprofit organizations to participate in the GuideStar Exchange program as well as creating an online environment of interactivity and engagement. He serves as the product owner of the GuideStar Exchange and guides the development of the Exchange program to secure massive adoption of the program within the Top 10,000 most viewed nonprofits at GuideStar. His charge includes the free nonprofit public report pages and the open API. José was hired to guide the development of the Exchange free public web experience and to increase engagement and stickiness. He also works directly with marketing staff to design marketing campaigns that build an engaged audience of users who demand up-to-date information about nonprofits. Lastly, José is an evangelist for the GuideStar Exchange online via several social media outlets.


Synetta Armstrong

January 19, 2011 at 2:56 pm

Our organization received a 990 exemption Will this have an affect on our ability to get the GuideStar seal or on GuideStar’s ability to communicate our transparency to other foundations and groups? We do have audited financials that can be made available and appear in our annual report.

Jose Fernandez

January 24, 2011 at 2:15 pm

No, this does not have an effect on an organizations status with GuideStar. GuideStar lists all 501c organizations registered with the IRS. So long as you keep the Seal level fields up to date, your organization will remain a Seal holder.

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