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GuideStar Member Spotlight: Bruce Keenan

Bruce Keenan Bruce Keenan

It's a fact: we love our members. We want to take the time to recognize the incredibly passionate and diverse group of individuals that comprise our membership, so I'm thrilled to introduce you all to one of our founding members, Bruce Keenan, president of Himalayan Children's Charities (HCC).

I asked Bruce a series of questions about himself, his work, and how being a GuideStar member has advanced his work, which he answered below and on our member spotlight page:

1. How has being a GuideStar member helped you? It helps with immediate credibility, establishing who we are at a quality level, which in turn creates a better level of listening from whomever we are presenting to.

2. If you could give one tip to help nonprofit professionals learn to be more effective and efficient, what would it be and why? Keep it simple and to treat people the way you want to be treated. When we fundraise for HCC, we think about the amount of information we are throwing at people and try to be judicious with what we send out. We try and be relevant to them and to also, whenever possible, to reach out in a personal way to each donor. In large organizations that is hard, but the more we can do it, the better response we get from our donor base.

HCC is making a difference in the lives of these kids in Nepal HCC is making a difference in the lives of these kids in Nepal

3. What has been the most surprising thing about working with vulnerable children in the Himalayan region? That is a great question. I guess it is the gratitude that these kids express that really touches my heart. They do not have much, again they were either abandoned or orphaned, but whatever small amount of things they have, they are grateful for and especially for the opportunity for a good education. We have been doing this for 14 years and have seen our younger children grow up to be productive adults and they never hesitate to help other children that could use assistance or are in need. The surprises in the development of our students keep on coming.

Read more from Bruce here.

Membership at GuideStar is about more than benefits and incentives. It’s about supporting the free service that we offer to 98 percent of our online visitors. It’s about giving nonprofits a platform to reach out to millions of new donors and funders, and offering donors a breadth of information from which to make responsible giving decisions. Most importantly, we’re working together to connect people with the causes they care about, to help drive dollars and resources to high-performing nonprofits that are working to make a difference.

Won't you join us? I'd love to hear from you - email me any time at

Topics: Nonprofit Leadership and Practice