The following infographic explains Google’s generous Ad Grants program that provides nonprofit organizations with $10,000 per month in in-kind pay-per-click to promote their missions and causes on Google’s search results. Nonprofit organizations that have a current 501(c)(3) status can apply for the grant as long as the fall within the organization eligibility requirements as outlined below. The ads are displayed in the same search results as the paid advertisers, although there are some restrictions. There is a daily budget set at $329, and there is a maximum cost-per-click limit of $2. Take a look at the infographic below for complete information about one of the largest missed opportunities in nonprofit marketing.
The preceding is a guest post by Jonathan Long, President/CEO of Market Domination Media, an online marketing agency that develops custom online marketing strategies utilizing outside the box thinking. The company specializes in inbound marketing (SEO, content marketing, social media marketing), website design, nonprofit marketing, and paid search marketing. Visit Market Domination Media's website, and follow Market Domination Media on Twitter @MDMSEO, Facebook, and Google+.