The GuideStar Blog retired September 9, 2019. We invite you to visit its replacement, the Candid Blog. You’re also welcome to browse or search the GuideStar Blog archives. Onward!

GuideStar Blog

An Introduction To Promoting Yourself On LinkedIn

With over 187,000,000 members from 200 territories, LinkedIn is a truly vast professional networking platform. With an average of 2 members signing up every second, LinkedIn provides an opportunity for professionals to ingratiate themselves with others working within their field of industry. If you can effectively promote yourself on LinkedIn, it can offer you a wealth of career opportunities, as you are interacting with potential clients and business partners. Subsequently, listed below are a few simple yet highly effective methods through which you can promote yourself competently upon LinkedIn.

Create A Professional Profile

linkedinWhen creating your LinkedIn profile, make sure you assign yourself a clear professional title which concisely details your specific location and industry. By presenting this bold personal statement, you can comprehensively promote yourself and your business intentions to prospective employers and business partners. Furthermore, it is vital that you attach a suitable profile photo which displays you in a strictly professional light. Choose a recent, simple photo of yourself and avoid cropped images or photos of you in a social setting. If you present yourself as a respectable, capable individual, employers will be more inclined to hire you.

Utilise Your Profile Heading

Another important aspect of your LinkedIn profile is your profile heading; a section which lists your name and a sub-heading underneath. Although this may seem like a minor aspect of your profile, it contains a vast potential for promoting yourself across LinkedIn. If you include keywords within this heading which are relevant to your field of interest, you can optimize your search result rankings upon LinkedIn and generate a greater amount of traffic towards your profile. Subsequently, employers who are seeking candidates within your industry will be navigated towards your profile because you have included associated keywords. As such, they will be more inclined to recommend you to other employers or to seek your services themselves. In this manner, it is beneficial to include your email address within this profile summary, as it will enable users to easily communicate with you and inquire further about your professional capabilites.

Participate Within Relevant Groups

In order to establish a reputable LinkedIn profile, it is advisable that you join as many LinkedIn groups as possible. As legal firm Gullands Solicitors states, LinkedIn enables "employees to be well-connected to market the business and talk to customers". As such, if you join groups which are relevant to your preferred job or employer prospects, you can participate in groups discussions, thereby receiving useful recommendations concerning your favoured line of work. Moreover, if you can demonstrate a level of expertise regarding the topics about which you are discussing, you can successfully promote yourself to potential employers or business partners who will acknowledge your capabilities. They may even recommend you to other influential professionals within your chosen field!

Track Anyone Who Views Your Profile

Within LinkedIn, there is a useful tool called Who's Viewed Your Profile? By utilising this resource, you can analyse who has been viewing your profile information. By doing so, you can tailor your LinkedIn profile to directly appeal to the types of professionals who have been looking at your information. If your profile appeals directly to these professionals, they will be increasingly motivated to cultivate a professional relationship with you. Therefore, if you can cultivate a profile which entices these specific employers, you substantially improve your opportunity of interacting with professionals who are interested in employing you.

The preceding is a guest post from How2Become, the UK’s leading careers information and development website.

Topics: Nonprofit Leadership and Practice