The following is the second part of this two-part cross-post series by Social Media For Nonprofits. Click here to read yesterday's part one post, Basics of Social Automation for Nonprofits. Click here to read the original version of today's post.
As a nonprofit with a limited budget, picking a marketing automation platform might actually be easier than it would be for a large company with more funds. There are so many platforms to choose from, and they all have their merits — but many can be eliminated simply for their higher price tags.
The real challenge comes in deciding if you want software that is strictly fundraising oriented, or all-encompassing and able to serve in the day-to-day as well as during fundraising campaigns.