Smart phones bring world news to the palm of users’ hands, keep a camera and video recorder on hand at all times, and help them multitask anywhere. With mobile apps, there’s an almost unlimited number of new uses for the mobile marvels people carry around every day, doing good in the world included. Mobile apps are the fastest way for charities to reach new markets and gain more supporters.
Put the power of social media and mobile computing to work for your cause. Apps like WoofTrax, CharityMiles, Donate a Photo, Instead, DonorReminder, and Budge are fun, rewarding, easy to use and help donors support charities while doing what they already like to do.
Runners don’t have to wait for the next 5k to run for a cause. The CharityMiles app lets them use their run, walk, or bike ride to earn sponsorships on behalf of the charity of their choice simply by taking their smart phone with them when they hit the pavement. They turn on the app at the beginning of their activity, and their phone’s GPS starts tracking mileage to earn up to 25 cents per mile. Feeling the burn never felt so good when runners can make it do double duty with CharityMiles.
Taking the dog for a walk has never been so profitable — for animal shelters and rescue groups that is. When users download this free app on smartphones like the HTC One M8 and use its amazing camera to take photos of their dogs on their daily walks, WoofTrax credits their walk to the shelter or rescue of their choice and sends them the money they raise from sponsorships and advertising.
Now donors don’t have to give up on their New Year’s resolutions. Their smart phones can help them actually make the changes they commit to each year, or anytime they want to make a change. The Instead app encourages them to make the small changes they want to and use the money saved to donate to the good cause of their choice. Instead of buying that expensive flavored coffee, for example, they can make their own at home and donate the $5 they save.
If donors don’t want to be alone in their charitable efforts, they can make it a game with the Budge app. Budge lets them challenge their friends with anything they can think of, such as resisting a favorite food for three days or a friendly tennis match or basketball game, and the loser donates to a worthy cause. Budge lets supporters play and compete with friends to support charitable causes they choose.
People who are passionate about supporting charities can post photos on social media to help out. The Donate-a-Photo app turns their photos into charitable dollars courtesy of Johnson & Johnson, who gives $1 to the cause of their choice (from a curated selection of charities) for every photo donated by uploading to their site.
A smart phone can help blood donors remember to donate blood more often with the DonorReminder app. When they track their blood donations, DonorReminder sets an alarm that lets them know it’s time to donate again, so they can help keep the blood supply stocked.
The preceding is a guest post by Heidi Cardenas, a freelance writer with a background in human resources, business administration, technical writing and corporate communications.