Year after year December is the prime time of months when it comes to charitable contributions. Report findings show that December is held accountable for 17.5% of yearly donations, and let’s not forget, Giving Tuesday is just around the corner. Therefore, it’s clear that for nonprofits this is the busiest time of the year and making the most out of it is a must.
But “making the most out of it” is not restricted to collecting donations, it also refers to collecting valuable data from your campaigns. Data that can be used year in, year out and drive decisions for a better nonprofit. Gathering data can be time consuming and takes a lot of effort, that’s why a good data management tool, such as web forms, is always needed in the nonprofit world.
Take the example of Save the Bay, a San Francisco environmental nonprofit dedicated to the preservation of the natural habitat of Narragansett Bay. They moved from reaching volunteers and donors through snail mail to online recruitment and data collection using web forms. This way, they gained superior team management and 100% online effectiveness.
This time of year, forms are like Santa’s little helpers, gathering and sorting all your relevant data so your nonprofit can perform better.
So what kind of data can you collect with forms, in order to reach the level of streamlines Save the Bay and other nonprofits did?
Contact lists. Poor contact management can lead to missed opportunities in generating new donors or donations from existing supporters, resulting in losses in both time and resources. With a contact form you can gather names, phone numbers, emails and a lot more relevant information you need. Furthermore, you can manage all this information by integrating the form with your favourite apps and tools, such as Google Drive. Whether you want to manage your mailing lists, your customer relationships or simply just post forms on your social media platforms, it’s all possible.
Feedback. Feedback equals improvement. Listening to feedback can improve every corner of your nonprofit. With a feedback form you can gain invaluable insight on a recent campaign, a recent event and even find out how your volunteers or employees feel about life in your organization
Donor information. Donations are breaths of fresh air for your nonprofit and donor data needs to be used to increase donor retention. When running a donation campaign online, design the donation form in such a way that it asks for just the right amount of data from your donors. Too many questions can scare the donor and too few answers will not give you enough data to work with. From the information they provide you can segment them based on different criteria, see if they’re first time donors or not and even see how they found out about your nonprofit. Sky’s the limit here, really. To top it off, you can set an autoresponder to send a heartfelt “thank you” for their contribution.
There are a lot of ways in which forms can provide you with the necessary data you need to be a better nonprofit. However you want to use Santa’s helpers, they are there every step of the way, throughout the year, helping you deliver the right goods on time.
We’d love to hear how you would use forms to collect the data you need.
The preceding is a guest post from Alex Balan, is a Marketing Specialist for 123ContactForm, the web form and survey builder.