Philanthropy is driven by personal connections – donors donate to the causes that speak to them on an emotional level. For modern nonprofits, this takes place on an extremely large scale, and in order to compete effectively they need to create hundreds of these connections to build relationships to fund their causes. For them, nonprofit CRM or ‘donor management software’ is crucial – but innovation in this space is often lacking.
The needs of modern charities have evolved along with technology – but in terms of CRMs, they are often still dependent on archaic technologies built for sales, instead of generosity. But donors aren’t customers – and technology in this space needs to evolve in order to better meet the needs of nonprofits in order to create an impact.
In his piece, Gabe Cooper highlights and expands upon five ‘philanthropic features’ for CRMs in order to create value in the nonprofit space. These include:
1. Generosity-specific predictive data analytics
2. Giver-managed relationships
3. Completely removing the ‘sales’ paradigm
4. Open APIs and integration
5. Increase efficiency and decrease overhead
To read the rest of the article, click here.
The preceding is a cross post from Markets for Good. To view their original summary, click here. Do you think nonprofits deserve CRM innovation? Be sure to check out the full original article here, and follow Gabe Cooper at @virtuousgabe. To stay up to date with the latest Markets For Good articles and news, sign up to their newsletter.